Companies are pushing their Facebook Pages like never before. No matter where you look – from online advertising and marketing to television and print ads, billboards, and even business cards – you’ll see “Find us on Facebook” or that iconic lower-case “f”. With Facebook’s 800 million users, it only makes sense for companies to place their products or services where they have the opportunity for so much exposure. And with sharing, commenting, and Liking, Facebook gives companies the power to reach more people than they ever could have with a traditional website. Since Facebook is getting so much love, what’s happening to traditional websites?
As an online marketing strategist, I continually come across business owners who rave about the number of visitors coming to their website. The irony is that website traffic alone doesn’t generate money.
I ask these business owners questions: Where is the website traffic coming from? What Web pages are visitors landing on the most? What percentage of visitors return to the site? How many visitors convert into customers?
Their lack of answers shows they’re concentrating on volume and not on quality, and I guarantee their sales are suffering as a result. It doesn’t matter how many people visit your website if those people are not the “right” people — the type of people who will buy something from you someday.
Naysayers still dismiss Twitter as a platform for people who post self-promotional links or trivial details about their daily lives — this tuna sandwich is tasty! — but there’s no denying its growth. As we reach the halfway point of 2011, users of the microblogging service now post 200 million tweets a day, Twitter announced in a blog post Thursday.
The Social Media Revolution Video for 2011
Here are some quick tips on what you can do to your website to take advantage of the holiday shopping season.
Writing content is not easy, no doubt about it. Then we usually go and start worrying about how to make that content easy to share, how to provide valuable information, how to engage readers and so on to make it even harder.
If you would like to promote your business or website online, check out these ten valuable internet marketing tips:
It looks as though the Yahoo-Microsoft transition is starting to become reality. The companies announced last week that Microsoft’s Bing was powering Yahoo’s organic search results in the U.S. and Canada.
Despite the economy, I think launching a business idea is easier than ever. We have the opportunity to test them at a low cost, we can measure results faster than ever and we can fail and move on to the next idea easier than ever. At the same time, this does NOT mean we can just throw anything out there with the hopes it sticks. Competition is brutal and the consumer is more educated and more demanding than ever.
Video about the return on investment with social media.