As an online marketing strategist, I continually come across business owners who rave about the number of visitors coming to their website. The irony is that website traffic alone doesn’t generate money.
I ask these business owners questions: Where is the website traffic coming from? What Web pages are visitors landing on the most? What percentage of visitors return to the site? How many visitors convert into customers?
Their lack of answers shows they’re concentrating on volume and not on quality, and I guarantee their sales are suffering as a result. It doesn’t matter how many people visit your website if those people are not the “right” people — the type of people who will buy something from you someday.
Your website is designed, the CMS works, content has been added and the client is happy. It’s time to take the website live. Or is it? When launching a website, you can often forget a number of things in your eagerness to make it live, so it’s useful to have a checklist to look through as you make your final touches and before you announce your website to the world.
The Web has grown into a real jungle, and finding cool new sites nowadays isn’t always the easiest thing in the world. If you have a Website yourself, you’re dealing with the other end of this issue. How do you get noticed online, and is there anything you can do to increase your popularity?
There certainly is! Here are the top five ways you can strengthen your site and increase your online visibility.
Here are some quick tips on what you can do to your website to take advantage of the holiday shopping season.
Writing content is not easy, no doubt about it. Then we usually go and start worrying about how to make that content easy to share, how to provide valuable information, how to engage readers and so on to make it even harder.
Content is what Search Engines want to index, sort and bring to the searchers. Relevant content is desired by all who want their site to be a stopping point in the daily life of the internet. But there is content that can actually harm your site or business if you are not careful to implement a few guidelines.
It looks as though the Yahoo-Microsoft transition is starting to become reality. The companies announced last week that Microsoft’s Bing was powering Yahoo’s organic search results in the U.S. and Canada.
Every company wants their website to be the first listing in a Google search. Some spend thousands of dollars making their Web sites search accessible. This process is called search engine optimization (SEO).
Video about the return on investment with social media.
Nielsen released its version of the U.S. search market rankings for July today. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%.