Social media is everywhere. It’s in our homes, places of worship, schools and, of course, our businesses. Everywhere you look, people are using social media and are talking about it. And it seems that every week a new type of social site pops up.

And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What’s a marketing professional to do?

Companies are pushing their Facebook Pages like never before. No matter where you look – from online advertising and marketing to television and print ads, billboards, and even business cards – you’ll see “Find us on Facebook” or that iconic lower-case “f”. With Facebook’s 800 million users, it only makes sense for companies to place their products or services where they have the opportunity for so much exposure. And with sharing, commenting, and Liking, Facebook gives companies the power to reach more people than they ever could have with a traditional website. Since Facebook is getting so much love, what’s happening to traditional websites?

As an online marketing strategist, I continually come across business owners who rave about the number of visitors coming to their website. The irony is that website traffic alone doesn’t generate money.

I ask these business owners questions: Where is the website traffic coming from? What Web pages are visitors landing on the most? What percentage of visitors return to the site? How many visitors convert into customers?

Their lack of answers shows they’re concentrating on volume and not on quality, and I guarantee their sales are suffering as a result. It doesn’t matter how many people visit your website if those people are not the “right” people — the type of people who will buy something from you someday.

Naysayers still dismiss Twitter as a platform for people who post self-promotional links or trivial details about their daily lives — this tuna sandwich is tasty! — but there’s no denying its growth. As we reach the halfway point of 2011, users of the microblogging service now post 200 million tweets a day, Twitter announced in a blog post Thursday.

The Social Media Revolution Video for 2011

The Web has grown into a real jungle, and finding cool new sites nowadays isn’t always the easiest thing in the world. If you have a Website yourself, you’re dealing with the other end of this issue. How do you get noticed online, and is there anything you can do to increase your popularity?

There certainly is! Here are the top five ways you can strengthen your site and increase your online visibility.

Writing content is not easy, no doubt about it. Then we usually go and start worrying about how to make that content easy to share, how to provide valuable information, how to engage readers and so on to make it even harder.

There are different styles and it seems that we tend to go one way or the other. What’s important is that the objective of using Twitter for your business is clear to you. Your voice, as some call it, will develop naturally.

No more talking Flash trash: the program that Steve Jobs so seems to revile appears to be good-to-go for apps, or programs, on the iPhone and Apple’s other mobile devices, including the iPod Touch and iPad.

Despite the economy, I think launching a business idea is easier than ever. We have the opportunity to test them at a low cost, we can measure results faster than ever and we can fail and move on to the next idea easier than ever. At the same time, this does NOT mean we can just throw anything out there with the hopes it sticks. Competition is brutal and the consumer is more educated and more demanding than ever.