As an online marketing strategist, I continually come across business owners who rave about the number of visitors coming to their website. The irony is that website traffic alone doesn’t generate money.
I ask these business owners questions: Where is the website traffic coming from? What Web pages are visitors landing on the most? What percentage of visitors return to the site? How many visitors convert into customers?
Their lack of answers shows they’re concentrating on volume and not on quality, and I guarantee their sales are suffering as a result. It doesn’t matter how many people visit your website if those people are not the “right” people — the type of people who will buy something from you someday.
Your website is designed, the CMS works, content has been added and the client is happy. It’s time to take the website live. Or is it? When launching a website, you can often forget a number of things in your eagerness to make it live, so it’s useful to have a checklist to look through as you make your final touches and before you announce your website to the world.
The Web has grown into a real jungle, and finding cool new sites nowadays isn’t always the easiest thing in the world. If you have a Website yourself, you’re dealing with the other end of this issue. How do you get noticed online, and is there anything you can do to increase your popularity?
There certainly is! Here are the top five ways you can strengthen your site and increase your online visibility.
Here are some quick tips on what you can do to your website to take advantage of the holiday shopping season.
Writing content is not easy, no doubt about it. Then we usually go and start worrying about how to make that content easy to share, how to provide valuable information, how to engage readers and so on to make it even harder.
If you would like to promote your business or website online, check out these ten valuable internet marketing tips:
There are different styles and it seems that we tend to go one way or the other. What’s important is that the objective of using Twitter for your business is clear to you. Your voice, as some call it, will develop naturally.
Priority Inbox is Google’s attempt to solve the e-mail woes of Gmail power users. At its core, the feature is an algorithm; Priority Inbox uses information such as keywords, the people you e-mail the most and your e-mail habits to select the most pressing e-mails in your inbox. Those e-mails are brought to the top of your Gmail and marked as important so you deal with them first.
Whether it’s your daily commute or a random road trip, your iPhone can help you drive, park, and stave off passenger boredom. Here are our picks for the best iPhone apps for when you’re on the move.
Despite the economy, I think launching a business idea is easier than ever. We have the opportunity to test them at a low cost, we can measure results faster than ever and we can fail and move on to the next idea easier than ever. At the same time, this does NOT mean we can just throw anything out there with the hopes it sticks. Competition is brutal and the consumer is more educated and more demanding than ever.